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While the convenience of online shopping is undeniable, brick-and-mortar stores remain an essential part of the consumer experience. In-store shopping has evolved over the last few years, with consumers expecting more of an immersive experience to draw them in. Apart from

As marketing icon Tony Lewis reveals, momentum is the key metric for defining and shaping every brand’s success.What do you currently do? I am the CEO of Vision One, a groundbreaking insight discovery agency that I started from my spare room