Co-creation with influencers key to authentic brand messaging — Ogilvy
EMILY POONBy Aubrey Rose A. Inosante, ReporterPHILIPPINE BRANDS should leverage co-creation with influencers to deliver more authentic marketing messages, according to global marketing consultancy firm Ogilvy.“The trap that many brands fall into is wanting creators to merely mouth their brand
ALLHC to host Malaysian firm’s PHL operations
VS Industry Philippines, Inc. (VSIP), a subsidiary of Malaysian electronics manufacturing services provider VS Industry Berhad, will start operations in the Philippines by leasing space at ALogis Santo Tomas, an industrial facility in Batangas managed by AyalaLand Logistics Holdings Corp.
BIR, AMLC to strengthen efforts vs tax evasion, money laundering
THE BUREAU of Internal Revenue (BIR) is working with the Anti-Money Laundering Council (AMLC) to boost efforts against tax evasion and dirty money.“The BIR and the AMLC will work hand-in-hand to run after criminals engaged in violations of our tax
Facing the certainties of going away and letting go
MAARTEN VAN DEN HEUVEL-UNSPLASHLast March, while on an overseas family trip, my husband experienced severe pain in his lower back. Halfway through our vacation, the pain did not let him sleep on his back and required him to be in
ASC starts three-year countdown to 50 years of ad self-regulation
THE AD STANDARDS Council (ASC), a coalition of seven associations representing stakeholders in the advertising industry, will host a summit marking the three-year countdown to the 50th anniversary of advertising self-regulation in the country.“The country’s advertising industry embarks on a